Thursday, 5 January 2012

JBR new signing: Alex Varanese

Alex Varanese is a digital image maker from San Francisco with a huge passion for typography. His original background was in computer science, and after an intensive stint working in Silicon Valley he set about turning his hobby of digital art and illustration into a career. The unusual foundation of engineering, dovetailed with his brief period in the wold of video games had Alex emerge with a rare skill set and a sensibility that combines the futurism and orthogonality of digital technology with the wood-grain lo-fi aesthetic of the 1970's and early 80's. An extensive use of 3D in his work enables Alex to create lifelike depictions of architecture, product design and urban landscapes from scratch without photography. His striking enthusiasm for the colour red has meant that a large majority of his work is created using warm tones and a palette selection that has become a trademark.
You can see more of Alex's work here